Search engine optimization (SEO) and the education sector are rarely in the same context. More often, educational industries perceive SEO as unnecessary and cumbersome.
As much as students seek education to improve career opportunities, the education sector needs internet visibility. Appearing in search engines relies on many factors including content marketing.
The education sector, unlike any other industry, depends on visitors to their websites. As more students search through mobile devices, SEO for education becomes a necessary tool.
In a world of searchable information at your fingertips, the education sector lags behind in search engine optimization.